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Effective Internet Marketing

EFFECTIVE INTERNET MARKETING

Proven Results

Haven’t had a lead lately? Bad websites can happen to good people, and it can cost you business. Lastly, your website has to help you close sales. If it’s simply a bunch of page-filling content that does not engage people in a way that inspires them to call you, or to leave their email by filling out a form, you’re leaving money on the table. You would pay a great salesperson extra if they closed more business, right?

Make sure your website helps to close business. If your website doesn’t have landing pages, easily found contact information, calls to action, and/or promotional videos, then it’s just costing you money. Don’t let your website just sit there looking pretty; instead, put it to work bringing in more qualified business.

A More Focused Strategy

We partner with companies like Google, and Reputation.com. Our relationships with these companies give you a value-add. Many of the companies who want to do business with you on the Internet are not willing to talk to you on the phone. You know how hard it is to get help; they want you to send an email or chat online, and you wait a while to get a response.

With Allison’s Alligator as your partner, you’ll have someone who answers the phone, a live person helping you out and providing personal tech support.
Local businesses get solicited for new Internet services constantly, and we’re here to help you.

We can help you sort through the offers you might get from unknown companies and present our advice and recommendations.

SEO? PPC? Both?

The experience that Allison’s Alligator has from working with companies across the country is a huge asset. For example, we have run literally hundreds of professional SEO and PPC campaigns. SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. Pay-Per-Click, or Paid Search is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business.

SEO has the best long-term return on investment, while PPC is an ideal supplement to an SEO campaign–immediate online visibility while your SEO campaign is ramping up.

Other Internet Marketing Tactics

We also offer social media assistance, remarketing, email newsletters, and local search. These tactics can amplify your internet marketing campaign. If your website needs help, then we can also conduct a website analysis to figure out why it is not ranking or not performing.

Our Internet Marketing Services

Internet Marketing is an overall umbrella term. There are specific tactics like SEO, PPC, Social Media, remarketing, newsletters and an overall beautiful website that can help you gain clients. Click on a detailed area to learn more and give us a call to discuss for a free consultation.

Pay Per Click

Increase your website’s exposure by creating Pay-Per-Click and banner advertising campaigns.

SEO Plans

Our SEO plans can lead to top-ranked search results.

Remarketing

Follow your website visitors around on the web with custom banner ads.

Social Media

There is no faster method to build your brand online than incorporating social networking.

Email Newsletters

Build long-term relationships with this easy and cost-effective form of permission-based marketing.

Website Analysis

Let us find errors before your clients do with a full website review.

About our SEO Process Overview

What is in an Internet marketing campaign?

An internet marketing campaign typically consists of:

  1. Website Audit – We want to make sure your website is perfect and ready to convert clients.
  2. Content Audit – Do you have enough content on the website to support a SEO campaign; along with the advertisements we are going to run to attract interest.
  3. SEO – We almost always optimize the site with a 100+ step checklist that we have created. This includes the basics like title tags, Meta description, headlines, on-page optimization, sitemaps, Google Analytics, Webmaster Tools, etc. It also includes a link building campaign and content writing campaign.
  4. PPC – Many clients want results immediately, so we setup a paid ad campaign with AdWords, Bing, and sometimes Facebook. This can drive quality traffic to your website. We can even setup remarketing and call-only campaigns.

How long does an Internet marketing campaign take to start seeing results?

We have had clients see results in as little as a week. Typically short term results come with a PPC campaign, where we buy keywords on Google, setup appropriate ads and landing pages. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.

How much does a internet marketing campaign cost?

It varies. We have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000, or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $1,000 and $3,000 for a good SEO and PPC campaign. We divide that budget into whatever brings in the most return on investment. Sometimes we focus exclusively on SEO as PPC bid costs are too high. Sometimes we focus on a content campaign only, or a social media campaign. Sometimes clients need leads ASAP, so we setup a PPC campaign to drive traffic immediately.

Do you work with companies of all sizes?

Yes. We have worked with Fortune 500 companies as well as solo practitioners. Our typical company ranges from 5 to 25 employees though. But we have plenty of solos entrepreneurs who need our assistance and large organizations who need marketing help.

Do you work exclusively with our company?

Yes, we work exclusively with your business. We believe that you get the best results for a business by concentrating on their business only. We take on one firm per practice area and geographic area. Many competitors work with businesses in the same city; and often the same building. That is a conflict of interest. Call us to see if we can currently take your company on as a client.

Do you handle everything?

Yes. We can help with everything internet marketing related. This includes: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your conpany’s assistance in how you want to brand the organization and goals. We also need approval at key stages. But we can take care of everything else.

What are some results?

  1. The Landlord Property Management Academy, case study
  2. Kersey Law Office, case study
  3. Brier Grieves Insurance case study
  4. Accelerated Resolution Therapycase study

Next Steps – Free Audit

We do free review of your current marketing. Give us a call at 813-418-2975 to discuss.

Our Internet Marketing Articles: Learn More

Key Benefits

We Focus on Results

We track all impressions, clicks and – most importantly – conversions. Check out some of our Success Stories.

Our Internet Marketing is Cost Effective

Our SEO and Internet marketing campaigns drive targeted traffic and make you money. We can start campaigns for under $1,000. No minimum ad spending is required.

We Handle Everything

We can set up SEO, Local Search, PPC, Social Media or Newsletter campaigns. We are your one-stop shop and take care of everything for you.

Internet Marketing for Businesses

Our award winning Tampa Bay Internet Marketing agency is experienced in brand identity, interactive design, UX design, graphic design, advertising strategy, web design, web development, commercial photography, product photography, and videography.

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