How to Leverage the Benefits of Word of Mouth Marketing
Regardless of how many new and high-tech marketing methods come along, there's no replacement for old-fashioned word of mouth marketing for promoting your business!…
3 Solutions to Increase Your Google Business Reviews
In a world where reviews can make or break both products and entire companies, Google is once again front and center. The combined results of search engine use…
How to Use Word of Mouth Marketing Successfully
What's the best compliment a customer can give? Loyal business and a great referral. Word of mouth marketing is a cost-effective way to achieve long-term growth.…
How 'Story' Improves Marketing and Drives Sales
Story influences people in ways that direct sales could never do -- partly because consumers are more sophisticated today and partly because empathy is powerful.…
Ten Books Entrepreneurs Must Get Their Hands On
Reading is the most effective manner to learn and retain knowledge. Losing yourself in a book makes the rest of the world pause and all that matters is the material…
What's the Best Choice For Your Website: Squarespace or Wordpress?
Many businesses are looking for a simple solution when it comes to designing a website. With today's technology, you don't really need coding skills to build a…
Virtual Assistants - Skilled Help to Deal with Time-Consuming Tasks
As a busy businessperson, you have a thousand things to do every day. You have tasks for your business, you have tasks for maintaining your home, and tasks for…
Five Of The Most Inspirational Books Creative People MUST Read
Are you stuck in a creative rut that you can't seem to break? Then you need to turn to these five great creative books. They help provide inspiration and creative…
How To Create a Podcast: 5 Easy Steps to Get You Started
Although podcasts have been around for a while, it is only with the advent of Serial and The Nerdist that everyone is looking for their own pod-space. But…
How to Improve Local Search with Google My Business
When you're a small business, your local search engine results are important. You want interested parties to be able to quickly and easily find your business amid…
What's the Best Way to Invest in Digital Marketing with $250 or Less?
While large companies have huge marketing budgets, we found that most of the smaller businesses we work with don't have this luxury. If you're like many business…
Top Takeaways from Google Search Quality Rater's Guidelines
If you want to improve your results with SEO, it makes sense to go straight to the source of search engine rankings - Google. While Google is notoriously coy and…
Don't Build Your WordPress Site Until You Read This
If you have a WordPress site or plan to start one, the hosting service you choose makes a big difference. While WordPress is a convenient and feature-rich platform…
How to Create Your Ideal Client Profile
A finely tuned marketing strategy is often the key to a successful business. However, if you haven't taken the time to figure out who you…
5 Inbound Marketing Tips That Work
With a solid inbound marketing strategy, you're able to attract customers at a point when they're actively seeking out your products or services. This is much more…
Eight Tips for Using LinkedIn for Your Business
If you are not already using LinkedIn for business networking or marketing, you may wonder what all the fuss is about. Chances are good that you have received…
4 Facebook Marketing Mistakes to Avoid
Facebook, at a glance, seems like a dream come true for businesses looking to reach a wider audience. It allows you to create your own profile page, to tag followers…
How Does PPC Marketing Work?
PPC, or pay-per-click, marketing is one of the most common forms of marketing on the Internet today. However, if you're a business who's contemplating a PPC marketing…
What Makes Facebook Ads Successful and Why
Although Google AdWords is still an effective way for many businesses to profitably sell their products and services, in the past few years Facebook has become…
5 Hot Tips on How to Use Instagram for Business
Developing a social media presence can sometimes feel like an overwhelming chore--not so when the social media platform in question is Instagram. Easy to use, quick…
5 Effective Search Engine Optimization Tips
There are many techniques that you can utilize for search engine optimization or SEO. Basically, the aim of SEO is to show up within the first few results when…
“Hi, I’m a Marketer” and Other Reasons People Are Ignoring Your Emails
Email marketing is a great way to get your customer’s attention. You can put together an attractive, eye-catching email, send it out to anyone who might be interested…
Retargeting: Helpful Tips for Beginners
Almost all web shoppers don’t convert or make a purchase on their first visit to a website. In fact, just a mere two percent of web traffic is hooked into a conversion…
Who's Promoting Your Business? Influencer Marketing And What It Means For Your Brand
Businesses have always hoped for supportive expert opinions and positive word-of-mouth. That's because customers like to take advice from people they trust and…