Marketing strategies, both digital and traditional, generally focus on driving new business by engaging an audience that is new to you. But in all your efforts to get in front of new people, don’t lose sight of one the most critical organic marketing tools- marketing to existing advocates to attract referral business. Does your current
Regardless of how many new and high-tech marketing methods come along, there’s no replacement for old-fashioned word of mouth marketing for promoting your business! Today, we may speak of ‘referral marketing’ rather than ‘word of mouth marketing’, but the basic idea is the same. People trust their friends, family members, and even casual acquaintances more than
What’s the best compliment a customer can give? Loyal business and a great referral. Word of mouth marketing is a cost-effective way to achieve long-term growth. It’s more than simply asking customers to tell their friends about you. Using word of mouth marketing effectively requires research and an excellent strategy. What is word of mouth
When you’re a small business, your local search engine results are important. You want interested parties to be able to quickly and easily find your business amid the crowd of others–not to mention directing local searchers straight to you. Unfortunately, boosting your local search engine results isn’t always as easy as it sounds. By creating a
While large companies have huge marketing budgets, we found that most of the smaller businesses we work with don’t have this luxury. If you’re like many business owners, it’s essential to make every dollar and certainly every $100 go as far as possible. This means making certain choices. There are many ways to invest in
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