Looking for ways to use social media to boost your campaigns? Social media is a great way to reach more people, get the word out, and spread awareness. Here are nine of the latest social media trends for businesses and nonprofits. Influencer Marketing Influencer marketing is a great way to reach more people. It involves
Although podcasts have been around for a while, it is only with the advent of Serial and The Nerdist that everyone is looking for their own pod-space. But starting a podcast isn’t as easy as starting a blog; sure there are some similarities–you will have to plan ahead, become a social media wizard and create content
If you are not already using LinkedIn for business networking or marketing, you may wonder what all the fuss is about. Chances are good that you have received emails (probably several!) inviting you to “connect” with colleagues, former co-workers, friends, key business partners, clients and even former classmates. But, is it really worth your time and
Facebook, at a glance, seems like a dream come true for businesses looking to reach a wider audience. It allows you to create your own profile page, to tag followers and friends, and to make as many posts as you want to try to get people’s attention. With every post presenting the possibility to go
Although Google AdWords is still an effective way for many businesses to profitably sell their products and services, in the past few years Facebook has become much more popular. Many small businesses that would never consider wrestling with AdWords, from Kindle book authors to Shopify e-commerce store owners, are making money from Facebook ads. The
Developing a social media presence can sometimes feel like an overwhelming chore–not so when the social media platform in question is Instagram. Easy to use, quick to yield results and just plain fun, Instagram should be your social media best friend in no time. So what do you do after your account is set up?
Marketing is essential to ensure business continuity. However, the type of marketing tools your business chooses to use can determine the customer base being reached, the amount of consumers being reached, and can ultimately portray what your business is all about. Surely business marketing is costly with traditional forms of advertisement. Newspaper marketing can result in
Even the most reluctant to embrace technology now understand that a business without a website is a business that is dying. However, unlike just 5 years ago, a simple website is no longer the secret to online success. As the amount of websites have continued to soar, even well designed sites get lost in the shuffle.
Businesses of all sizes and industries increasingly use social media to market their products and services. It makes perfect sense, considering that most American adults spend their time on Facebook, Twitter, and other platforms and are easily reachable there. And yet, social media is time-intensive. Especially considering the plethora of networks available for your business
If you have a business and are still trying to get customers by the outdated methods of sending out direct mail and making cold calls, you probably aren’t having much success. Why not join the increasing number of business owners who are using inbound marketing. If outbound marketing hasn’t worked for you, here’s what you should