Fortunately, gone are the days when you had to rely on word-of-mouth and the right connections to get your brand out there. There are now tools that are easy to use and can be used effectively to promote your website as well as gain traffic. Here are three tips for an effective website promotion that will help you get started on the right foot.
Ways for Effective Website Promotion
1.Utilize social media.
Don’t be intimidated by the plethora of platforms that are available to you. Choose one or two that you think will best suit your brand. If it’s a smaller business, try Instagram or Twitter. If you’re a bigger brand or are growing, Facebook is the way to go. For all businesses, large or small, it is recommended that you use YouTube. In fact, video marketing is becoming a popular way to draw in a potential audience. Let’s take a look at each platform individually.
If you’re looking to grow the traffic on your website, Facebook will be your best friend. Create a page that is dedicated to your website. Content ideas include links to your latest blog posts, polls, as well as a question of the day.
Twitter is the platform to go to if you are simply looking to update your audience on what’s going on with your business. With your website in mind, keep your posts short, sweet, and to the point. Ask yourself why someone would want to visit your site as opposed to another. What do you have to offer that’s unique? Always include a link to your website in your bio.
Instagram is perfect for websites that are product-oriented. Are you a fashion blogger? Post your outfit of the day there. Are you selling homemade goods? Show off your talent. What’s more, with editing tools built into the Instagram app, your pictures will be audience-ready. And you can use hashtags and keywords so that you can be found on the search feature. Instagram can also be used as a “tease” for the services you provide on your website. Like Twitter, don’t forget to include a link in your bio.
YouTube is a growing tool that anybody can use. Invest in quality cameras as well as editing equipment, and you can promote your website through video marketing. Provide useful tips and tricks for your industry, demonstrate what you offer, or invite other professionals in your industry to join you. In fact, most videos include a call-to-action at the end, meaning you are telling your audience to do something that will draw traffic to your website. In this case, at the end of your videos, tell your viewers to visit your website for more information as well as to sign up for your blog posts.
2. Leverage search engine optimization.
Search engine optimization, or SEO, is a fancy way of saying use keywords. When you are setting up your website and performing updates, it would be wise to make sure you are updating your keywords too. Don’t be vague about them though. If your website is geared towards business consulting, be specific. Use keywords such as business consulting, business consulting for professionals, or small business consulting. It’s all about who your audience is and the message you are trying to send out.
Why is SEO important? SEO is important because you want Google to be able to pick up on your site. You want it to show up within the first page or two, preferably the first. Researching keywords as well as using the most unique ones as possible will heighten your chances of showing up on the first page.
3. Find a professional to help you.
Sometimes we just need a little help. The professionals here at Allison’s Alligators are eager to help you with website promotion and be successful in your business. We offer digital marketing help as well as web design. If you are struggling with website promotion or are diving into the world of online marketing for the first time, contact us today!