Marketing strategies, both digital and traditional, generally focus on driving new business by engaging an audience that is new to you. But in all your efforts to get in front of new people, don’t lose sight of one the most critical organic marketing tools- marketing to existing advocates to attract referral business. Does your current
Building a business website is no small task. Will you choose a platform or build from scratch? Go for a trendy modern look or something traditional and more reliable to navigate? The choices you make when building your website will shape how your audience perceives the company and your interaction with customers. While business websites
Why Live Chat is Important to Your Business If you’ve been around the internet lately, you may have noticed that in the last six months, almost every popular business website has a new feature: live chat. If you haven’t noticed yet, go ahead and look around. Almost every lower-right-hand corner now features a friendly floating
Regardless of how many new and high-tech marketing methods come along, there’s no replacement for old-fashioned word of mouth marketing for promoting your business! Today, we may speak of ‘referral marketing’ rather than ‘word of mouth marketing’, but the basic idea is the same. People trust their friends, family members, and even casual acquaintances more than
Reading is the most effective manner to learn and retain knowledge. Losing yourself in a book makes the rest of the world pause and all that matters is the material in front of you. Being an entrepreneur, for example, is a profession that requires skill learned from a strong foundation of knowledge of the business
With a solid inbound marketing strategy, you’re able to attract customers at a point when they’re actively seeking out your products or services. This is much more effective than more traditional techniques like direct mail or TV ads. However, it does take some skill to do it right. Use these inbound marketing tips to help
Inbound marketing has become the latest buzzword for businesses looking to earn a bigger audience. Traditional marketing, like TV ads, radio spots, and mail circulars, are still commonplace, but they’re like antibiotics; over time, they’ve grown less effective against the defenses of an ever-changing public. Inbound marketing, which is when a business creates content like
Blogs have gone from being a business accessory, to being a business necessity. Instead of being little more than a journal where you can leave updates for customers, blogs today are being used as a way to leverage traffic, interact with potential customers, and increase a company’s business. How do you turn your blog from