Email lists are one of the best ways for businesses and other organizations to reach their customer base. Over the years email marketing has proven to be one of the most effective methods for marketing. But it’s not always easy to get started. In order for an email marketing campaign to be effective, you have to have a sizable amount of people on your list. Here are just a few ways you can go about growing your email list.
#1 – Make It Noticeable On Your Website
The first thing you’ll want to do is make it easy for visitors to your website to join your mailing list. This means making the signup form prominent so that visitors can’t miss it. Consider making the signup form a pop-up that every visitors sees, or including it in your sidebar. You don’t want any visitors your website to struggle to find your email signup form, so the more prominent you can make it, the better. However, be careful not to overdo it, as the point of your website isn’t just to generate an email list.
#2 – Offer an Incentive
Just because someone sees a spot to sign up for your email list, doesn’t mean they are going to give you their email address, however. Sometimes you need to offer them an incentive in exchange for their email address. This incentive can take many forms – a discount on their first purchase, access to a select Facebook group, or a newsletter filled with extra information they may find valuable. People want to know they will get something of value if they join your email list. They want to know they won’t just be hit with spam all of the time. The best way to let them know they’ll receive value is by offering it upfront. Think about what it is your customers are looking for, and offer it in exchange for their email address.
#3 – Hold A Contest
Another great way to grow your email list is through a contest. Think of a great prize, then let your visitors know you will pick one email address at random to get the prize. Everyone likes to get free stuff, and even more, they like to win it. You’d be surprised at how many people are willing to give you their email address if it means a chance at a great prize.
#4 – Use Social Media
Social media itself is a great tool for marketing. It allows you to instantly connect with your followers and customers. This way you can promote new products, or handle customer service issues. But you don’t always have to promote your new products – you can also promote your email list. If someone is following you on social media, this likely means that they are interested in what you have to say or your products. These are the people who are therefore more likely to have an interest in your email list, but they might not know about it. If you’re using social media (and you should be), every once in a while use it to post a link to your email list, and you should find that you start getting some more signups.
Make Your Email List A Priority
There are a lot of benefits to having a large email list. But you aren’t going to get one overnight, and you need to work to build it up. By using the above methods, you should find that the number of people subscribing to your email list steadily grows. The important thing is to keep at it and make your email list a priority. You can’t do the items above once and assume that will be enough. Make your email list, and email marketing in general, a priority, and you will be rewarded for it in the long run.
To learn more about the benefits of email marketing, or how to get started, please feel free to contact us at any time.