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Niche Marketing Shows It's Better To Be a Big Fish in a Small Pond

Niche Marketing Shows It's Better To Be a Big Fish in a Small Pond

When you run a business, your first instinct is usually to try to appeal to as many people as humanly possible. The more people who can use or enjoy your product,…

Nathan Johnson January 22, 2020
Why All Great Digital Marketing Starts With the Right Keywords

Why All Great Digital Marketing Starts With the Right Keywords

You can plan for months, write the best copy and create incredible graphics. But if you aren't using the right keywords, your digital marketing plan isn't going…

Nathan Johnson November 27, 2019
Three Email Marketing Best Practices to Dodge the Spam Folder

Three Email Marketing Best Practices to Dodge the Spam Folder

Despite the addition of social media, SMS texting, and podcasts, email marketing is still the leading technique to get in touch with your leads. Every established…

Nathan Johnson August 28, 2019
What Your Marketing Results Say About Your Marketing Strategy

What Your Marketing Results Say About Your Marketing Strategy

Marketing is never easy - it can take a lot of time and effort if you want to have a successful campaign. Unfortunately, too many business owners don't have enough…

Nathan Johnson August 1, 2018
3 Solutions to Increase Your Google Business Reviews

3 Solutions to Increase Your Google Business Reviews

In a world where reviews can make or break both products and entire companies, Google is once again front and center. The combined results of search engine use…

Nathan Johnson June 13, 2018
How Does PPC Marketing Work?

How Does PPC Marketing Work?

PPC, or pay-per-click, marketing is one of the most common forms of marketing on the Internet today. However, if you're a business who's contemplating a PPC marketing…

Nathan Johnson July 8, 2016