Regardless of how many new and high-tech marketing methods come along, there’s no replacement for old-fashioned word of mouth marketing for promoting your business! Today, we may speak of ‘referral marketing’ rather than ‘word of mouth marketing’, but the basic idea is the same. People trust their friends, family members, and even casual acquaintances more than
If you are not already using LinkedIn for business networking or marketing, you may wonder what all the fuss is about. Chances are good that you have received emails (probably several!) inviting you to “connect” with colleagues, former co-workers, friends, key business partners, clients and even former classmates. But, is it really worth your time and
Developing a social media presence can sometimes feel like an overwhelming chore–not so when the social media platform in question is Instagram. Easy to use, quick to yield results and just plain fun, Instagram should be your social media best friend in no time. So what do you do after your account is set up?
Marketing is essential to ensure business continuity. However, the type of marketing tools your business chooses to use can determine the customer base being reached, the amount of consumers being reached, and can ultimately portray what your business is all about. Surely business marketing is costly with traditional forms of advertisement. Newspaper marketing can result in
Even the most reluctant to embrace technology now understand that a business without a website is a business that is dying. However, unlike just 5 years ago, a simple website is no longer the secret to online success. As the amount of websites have continued to soar, even well designed sites get lost in the shuffle.
Businesses of all sizes and industries increasingly use social media to market their products and services. It makes perfect sense, considering that most American adults spend their time on Facebook, Twitter, and other platforms and are easily reachable there. And yet, social media is time-intensive. Especially considering the plethora of networks available for your business