4 Reasons to Use Facebook Groups to Build an Audience
Want to build an audience of loyal followers who love to support your business by purchasing your products and services? 93% of shoppers' buying decisions are influenced…
Website Promotion: Three Effective Ways to Market Your Business
Fortunately, gone are the days when you had to rely on word-of-mouth and the right connections to get your brand out there. There are now tools that are easy to…
How To Choose The Right Wordpress Theme
Whether you're a blogger or a small business owner, you must maintain a functional and well-designed website that will rank high on search engines and increase traffic…
Juggling Facebook and Instagram Business Pages? Facebook Has Launched a New Tool to Make It Far Easier
Imagine doing all your Facebook and Instagram upkeep in one place, while being able to see statistics on your performance on those platforms. It’s now a reality,…
Harnessing the Power of Social Media Automation
Even though you know that your business needs to be on social media, you also know how much time it takes to do so, especially if you want to see results. Not only…
9 Social Media Trends for Businesses and Non-Profits
Looking for ways to use social media to boost your campaigns? Social media is a great way to reach more people, get the word out, and spread awareness. Here are…
How To Create a Podcast: 5 Easy Steps to Get You Started
Although podcasts have been around for a while, it is only with the advent of Serial and The Nerdist that everyone is looking for their own pod-space. But…
Eight Tips for Using LinkedIn for Your Business
If you are not already using LinkedIn for business networking or marketing, you may wonder what all the fuss is about. Chances are good that you have received…
4 Facebook Marketing Mistakes to Avoid
Facebook, at a glance, seems like a dream come true for businesses looking to reach a wider audience. It allows you to create your own profile page, to tag followers…
What Makes Facebook Ads Successful and Why
Although Google AdWords is still an effective way for many businesses to profitably sell their products and services, in the past few years Facebook has become…
5 Hot Tips on How to Use Instagram for Business
Developing a social media presence can sometimes feel like an overwhelming chore--not so when the social media platform in question is Instagram. Easy to use, quick…
Why Facebook Marketing is Beneficial
Marketing is essential to ensure business continuity. However, the type of marketing tools your business chooses to use can determine the customer base being reached,…
Beyond The Website: Developing a Comprehensive Online Marketing Strategy
Even the most reluctant to embrace technology now understand that a business without a website is a business that is dying. However, unlike just 5 years ago, a…
5 Steps to Optimizing Your Social Media Marketing Efforts
Businesses of all sizes and industries increasingly use social media to market their products and services. It makes perfect sense, considering that most American…
Inbound Marketing: What It Is and How It’s Different From Outbound Marketing
If you have a business and are still trying to get customers by the outdated methods of sending out direct mail and making cold calls, you probably aren’t having…
A Quick Start Guide to Social Media
Unless you’ve been in suspended animation for the last decade, you’ve heard a lot of buzz about Tweets, friending, Facebook, Linkedin, Twitter and likes. As…