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Marketing Tips & Insights From The Digital Storytellers

Top Takeaways from Google Search Quality Rater's Guidelines

Top Takeaways from Google Search Quality Rater's Guidelines

If you want to improve your results with SEO, it makes sense to go straight to the source of search engine rankings - Google. While Google is notoriously coy and…

Nathan Johnson June 13, 2017
Don't Build Your WordPress Site Until You Read This

Don't Build Your WordPress Site Until You Read This

If you have a WordPress site or plan to start one, the hosting service you choose makes a big difference. While WordPress is a convenient and feature-rich platform…

Nathan Johnson May 31, 2017
How to Create Your Ideal Client Profile

How to Create Your Ideal Client Profile

A finely tuned marketing strategy is often the key to a successful business. However, if you haven't taken the time to figure out who you…

Nathan Johnson October 6, 2016
5 Inbound Marketing Tips That Work

5 Inbound Marketing Tips That Work

With a solid inbound marketing strategy, you're able to attract customers at a point when they're actively seeking out your products or services. This is much more…

Nathan Johnson August 15, 2016
Eight Tips for Using LinkedIn for Your Business

Eight Tips for Using LinkedIn for Your Business

If you are not already using LinkedIn for business networking or marketing, you may wonder what all the fuss is about. Chances are good that you have received…

Nathan Johnson July 31, 2016
4 Facebook Marketing Mistakes to Avoid

4 Facebook Marketing Mistakes to Avoid

Facebook, at a glance, seems like a dream come true for businesses looking to reach a wider audience. It allows you to create your own profile page, to tag followers…

Nathan Johnson July 21, 2016
How Does PPC Marketing Work?

How Does PPC Marketing Work?

PPC, or pay-per-click, marketing is one of the most common forms of marketing on the Internet today. However, if you're a business who's contemplating a PPC marketing…

Nathan Johnson July 8, 2016
What Makes Facebook Ads Successful and Why

What Makes Facebook Ads Successful and Why

Although Google AdWords is still an effective way for many businesses to profitably sell their products and services, in the past few years Facebook has become…

Nathan Johnson June 30, 2016
5 Hot Tips on How to Use Instagram for Business

5 Hot Tips on How to Use Instagram for Business

Developing a social media presence can sometimes feel like an overwhelming chore--not so when the social media platform in question is Instagram. Easy to use, quick…

Nathan Johnson June 23, 2016
5 Effective Search Engine Optimization Tips

5 Effective Search Engine Optimization Tips

There are many techniques that you can utilize for search engine optimization or SEO. Basically, the aim of SEO is to show up within the first few results when…

Nathan Johnson June 16, 2016
“Hi, I’m a Marketer” and Other Reasons People Are Ignoring Your Emails

“Hi, I’m a Marketer” and Other Reasons People Are Ignoring Your Emails

Email marketing is a great way to get your customer’s attention. You can put together an attractive, eye-catching email, send it out to anyone who might be interested…

Nathan Johnson June 7, 2016
Retargeting: Helpful Tips for Beginners

Retargeting: Helpful Tips for Beginners

Almost all web shoppers don’t convert or make a purchase on their first visit to a website. In fact, just a mere two percent of web traffic is hooked into a conversion…

Nathan Johnson May 19, 2016
Who's Promoting Your Business? Influencer Marketing And What It Means For Your Brand

Who's Promoting Your Business? Influencer Marketing And What It Means For Your Brand

Businesses have always hoped for supportive expert opinions and positive word-of-mouth. That's because customers like to take advice from people they trust and…

Nathan Johnson May 9, 2016
Short or Long Content? But What's Right For You?

Short or Long Content? But What's Right For You?

Deciding the perfect length for your blog posts is not an easy task. Each industry is a little different and subject matter plays a huge role in how long your article…

Nathan Johnson April 28, 2016
Powerful Tips for Better Blogging

Powerful Tips for Better Blogging

Most likely, you already know the importance of blogging as this is a vital key to marketing products and services in today’s world. However, writing outstanding…

Nathan Johnson April 25, 2016
What Is Growth-Driven Web Design, and How Can It Improve Your Relationship With Customers?

What Is Growth-Driven Web Design, and How Can It Improve Your Relationship With Customers?

An attractive, compelling and customer-friendly website is the foundation of your online presence. A recent article from Business 2 Community emphasizes how important…

Nathan Johnson April 14, 2016
5 Inbound Marketing Tips For Your Business

5 Inbound Marketing Tips For Your Business

Inbound marketing has become the latest buzzword for businesses looking to earn a bigger audience. Traditional marketing, like TV ads, radio spots, and mail circulars,…

Nathan Johnson April 8, 2016
How to Use Blogging to Attract Customers

How to Use Blogging to Attract Customers

Blogs have gone from being a business accessory, to being a business necessity. Instead of being little more than a journal where you can leave updates for customers,…

Nathan Johnson April 4, 2016
Why Facebook Marketing is Beneficial

Why Facebook Marketing is Beneficial

Marketing is essential to ensure business continuity. However, the type of marketing tools your business chooses to use can determine the customer base being reached,…

Nathan Johnson March 24, 2016
Beyond The Website: Developing a Comprehensive Online Marketing Strategy

Beyond The Website: Developing a Comprehensive Online Marketing Strategy

Even the most reluctant to embrace technology now understand that a business without a website is a business that is dying. However, unlike just 5 years ago, a…

Nathan Johnson March 18, 2016
Powerful Techniques to Help You Write an Inspiring Vision and Mission Statement

Powerful Techniques to Help You Write an Inspiring Vision and Mission Statement

When you’re setting up your website, you might just think of your vision and mission statement as unimportant. Yes, you need to put it on your website, possibly…

Nathan Johnson March 11, 2016
How to Get 10,000 Blog Readers with Profiling, Storytelling and Quality Content

How to Get 10,000 Blog Readers with Profiling, Storytelling and Quality Content

How do you get 10,000 blog readers? It might seem like a difficult thing to do but it’s definitely within the realm of possibility. There are many online articles…

Nathan Johnson March 4, 2016
5 Steps to Optimizing Your Social Media Marketing Efforts

5 Steps to Optimizing Your Social Media Marketing Efforts

Businesses of all sizes and industries increasingly use social media to market their products and services. It makes perfect sense, considering that most American…

Nathan Johnson February 25, 2016
Inbound Marketing: What It Is and How It’s Different From Outbound Marketing

Inbound Marketing: What It Is and How It’s Different From Outbound Marketing

If you have a business and are still trying to get customers by the outdated methods of sending out direct mail and making cold calls, you probably aren’t having…

Nathan Johnson February 20, 2016