Introducing Google Workspace: All You Need To Get Work Done
Google Workspace is a cloud-based productivity suite. The goal of Google Workspace is to help teams communicate, collaborate, and be as productive as possible, no…
Juggling Facebook and Instagram Business Pages? Facebook Has Launched a New Tool to Make It Far Easier
Imagine doing all your Facebook and Instagram upkeep in one place, while being able to see statistics on your performance on those platforms. It’s now a reality,…
Most Common and Most Commonly Misunderstood Digital Marketing Terms Every Marketer Needs to Know to Stay Ahead of the Curve
Digital marketing is essential to a successful small business, especially one ambitious enough to earn over $1 million a year. Digital marketing encompasses far…
The 8 Different Types of Digital Marketing
The business landscape is rapidly evolving every day. Businesses need to stay up to date and keep an eye on quickly developing trends within the business atmosphere.…
Brand Safety 101: What It Means & Why It Matters
Brand safety is becoming a common discussion among digital marketing leaders. With an ever-changing landscape for both client and public engagement, comes additional…
Harnessing the Power of Social Media Automation
Even though you know that your business needs to be on social media, you also know how much time it takes to do so, especially if you want to see results. Not only…
Five Reasons to Hire Help With Your Marketing
Many business owners struggle to get through their to-do lists every day. There is always something that seems to get missed. This is usually paperwork and marketing,…
Allison's Alligator Receives 2020 Best of Tampa Award for Website Design
Tampa Award Program Honors the Achievement TAMPA February 11, 2020 -- Allison's Alligator has been selected for the 2020 Best of Tampa Award in the Website Designer…
3 Marketing Tips to Reach Those Customers Who Already Use Your Competition
You hear a multitude of objections in your marketing and sales efforts, but one you might hear more often than others is the, 'I already work with someone' response.…
5 Website Design Tips for Any Small Business
You may be considering reworking the design of your website or interested in evaluating the current layout of your site. In this case, there are some key fundamental…
Niche Marketing Shows It's Better To Be a Big Fish in a Small Pond
When you run a business, your first instinct is usually to try to appeal to as many people as humanly possible. The more people who can use or enjoy your product,…
Why All Great Digital Marketing Starts With the Right Keywords
You can plan for months, write the best copy and create incredible graphics. But if you aren't using the right keywords, your digital marketing plan isn't going…
Tips to Build an Email Subscriber List Quickly
Most online marketers know that your marketing campaign is only as good as the list of subscribers that are on it. You need to have as many people as possible on…
4 Ways to Start Building Your Email List
Email lists are one of the best ways for businesses and other organizations to reach their customer base. Over the years email marketing has proven to be one of…
Why Email Marketing is Ideal for a Small Business Owner
As a small business owner, you might have never really thought about getting into email marketing. After all, to you, it might seem like something that is…
Three Email Marketing Best Practices to Dodge the Spam Folder
Despite the addition of social media, SMS texting, and podcasts, email marketing is still the leading technique to get in touch with your leads. Every established…
5 Content Marketing Trends To Keep Your Eye On
If you're a content marketer, then you already know how important it is to stay on top of the latest trends. Algorithms are always changing, and the viewing public…
Referrals, the Original Organic Marketing Tool
Marketing strategies, both digital and traditional, generally focus on driving new business by engaging an audience that is new to you. But in all your efforts…
Email Marketing Myths You Need to Know About For Your Business
There are many truths and myths about email marketing, but some of these email marketing myths might just be, well... myths! While many still believe in the power…
9 Social Media Trends for Businesses and Non-Profits
Looking for ways to use social media to boost your campaigns? Social media is a great way to reach more people, get the word out, and spread awareness. Here are…
6 Hot Customer Service Features for Business Websites
Building a business website is no small task. Will you choose a platform or build from scratch? Go for a trendy modern look or something traditional and more reliable…
6 Helpful Tips for an Outstanding Email Marketing Campaign
Email marketing has become one of the go-to marketing methods for businesses everywhere. You can reach a large audience with the click of a button. Your customers…
4 Tips for Integrating Live Chat Into Your Business Website
Why Live Chat is Important to Your Business If you've been around the internet lately, you may have noticed that in the last six months, almost every popular…
What Your Marketing Results Say About Your Marketing Strategy
Marketing is never easy - it can take a lot of time and effort if you want to have a successful campaign. Unfortunately, too many business owners don't have enough…